The aim of this project was the comprehensive redesign of the website of Smart & Green, a pioneering company in the field of sustainable construction materials.
Smart & Green is working to revolutionize the construction industry by developing and implementing recycled materials, innovative construction materials, and cradle‑to‑cradle technologies.
Our task was to completely overhaul the existing website and create a digital presence that reflects the innovative strength and sustainability vision of the company.
Client
Smart & Green GmbH
Areas
Web Design
Year
2022
Process
As part of the project, we worked closely with the Smart & Green team to create a clear and engaging website that highlights the core messages of the company — sustainability and innovation.
The redesign of the website included the modernization of the user interface as well as the structuring of the content to provide visitors with quick and intuitive access to the most important information about sustainable building materials, research projects, and training offerings.
The website also needed to clearly communicate Smart & Green’s commitment to recycled building materials and sustainable technologies.
This image collage illustrates the urgency of sustainable building materials and the environmental protection challenges that Smart & Green is actively addressing. It highlights the negative impacts of industrial pollution and the societal call for sustainable solutions.
Branding and Web Design
A special focus was placed on conveying the vision of Smart & Green, establishing sustainable building as the new standard in the construction industry. The branding was modernized and the website was designed to appeal to the different target groups — from architects and planners to construction companies interested in sustainable building materials. The new web presence clearly highlights the company's expertise and its role as an innovator in the construction industry.
In addition to the visual redesign, we also revised the structure of the website to ensure that information about products, processes, and sustainable solutions is presented clearly and accessibly. This included sections on cradle‑to‑cradle technologies, recycled building materials, and research results that make Smart & Green a leading company in the construction and real estate industry.
These symbols represent the various focal points of Smart & Green: sustainable development, environmentally friendly building materials, upcycling, and the implementation of new procedures for a forward-thinking construction industry.
Challenges
One of the biggest challenges of this project was to present the complex technical information and innovations of Smart & Green in a way that appeals to both professionals and a wider audience.
It was important to clearly and understandably convey the various activities of the company — from research and development to training architects. Furthermore, the website had to be designed to be easily expandable, as Smart & Green continuously develops new sustainable solutions and products.
This series of images represents Smart & Green’s vision to promote sustainable building materials. From the recovery of old materials to the implementation of green architecture, the images highlight the company's commitment to environmentally friendly construction processes.
Results
The redesign of the Smart & Green website provided a modern, user-friendly platform that reflects the innovative strength of the company. Through the clearly structured presentation of information and improved user guidance, Smart & Green was able to further solidify its position as a leading provider of sustainable construction and raw materials.
The website now offers a solid foundation to present future developments and innovations of the company and is an important resource for anyone interested in sustainable building.
Conclusion
The redesign of the Smart & Green website was an important step in digitally positioning the company as a leader in sustainable construction. With its modern, user-friendly design and clear branding, we were able to ensure that Smart & Green effectively communicates its mission and innovative solutions. The website now serves as a central point of contact for partners, customers, and interested parties looking for forward-thinking construction concepts.
