The goal of the project was to develop a clear and convincing communication strategy for Nuborn, a company that develops and distributes sustainable building materials. Nuborn produces innovative, environmentally friendly construction products that stand out for their sustainability and efficiency, and aims to revolutionize the construction and real estate sector.
During the collaboration, it was important to create a brand that clearly communicates the mission and vision of the company, and to develop a strategy that addresses potential customers and partners.
Client
Nuborn
Areas
Branding, Web Design
Year
2022
Process
In close collaboration with the Nuborn team, we developed a comprehensive communication strategy that focused on highlighting the sustainable and innovative values of the company. Since Nuborn did not yet have all products on the market at this time, a particular emphasis was placed on clearly communicating the company vision and future potential.
Our work included creating content for the website as well as developing branding elements that underscore Nuborn's commitment to sustainability and innovation
The individually designed hero area of the Summiteer website showcases a dynamic presentation of JayKay GmbH, one of the portfolio companies. This area serves as an impressive entry point to the Summiteer website and presents the most important ventures in an appealing and visually concise manner.
Communication Strategy and Branding
An essential part of the project was the development of a strong brand message that clearly defines the values and goals of Nuborn. This included emphasizing the innovative building materials such as clay, hemp, and straw, which Nuborn uses as natural alternatives to conventional building materials .
We developed texts and content that not only illustrate the advantages of these materials but also focused on sustainability and their positive impact on the climate .
An aerial view of a construction site that reflects Nuborn’s commitment to research and development of sustainable building materials. This perspective emphasizes the importance of sustainable construction processes and the future direction of the construction industry.
Challenges
One of the biggest challenges was to design the message and branding in a way that convinced Nuborn’s target audience, even though not all products were available yet.
We therefore had to build a communication that not only makes the current offering clear but also highlights the vision and future potential of the company. This required a clear and future-oriented language that builds trust in the brand while emphasizing Nuborn’s innovative potential.
Left: Insight into the technical processes underlying the development of sustainable materials at Nuborn. Right: Close-up of a honeycomb, symbolically representing the sustainable and natural solutions that Nuborn integrates into the development of new building materials.
Results
By implementing a targeted communication strategy, we were able to successfully position the Nuborn brand and raise awareness for sustainable building materials. The developed content and branding helped to clearly communicate the company's vision and create a solid foundation for future product market introduction.
Today, the website presents Nuborn as an innovative company that aims to revolutionize the construction and real estate sector, addressing both customers and partners who are looking for sustainable and future-proof solutions
The Nuborn logo, which reflects the company’s mission to develop sustainable and circular solutions for the construction industry. It symbolizes the core of Nuborn’s philosophy: the protection and renewal of the planet through environmentally friendly innovations.
Conclusion
The collaboration with Nuborn was an exciting challenge that allowed us to develop a sustainable brand message that effectively communicates both the current portfolio and the vision of the company.
The communication strategy and branding that we created form the basis for Nuborn’s further growth and the future introduction of new products to the market.
