The Werbemanufaktur Hamm, formerly known as Fahnen:Bahns, faced a strategic realignment after being taken over by Paul Hamm. In addition to integrating a new business division, the challenge was to create a new corporate identity (CI) that reflects both the existing craftsmanship tradition and the modern direction of the company.
Our goal was to modernize the branding and redesign the website to appeal to both existing customers and new target groups.
Client
Werbemanufaktur Hamm, formerly Fahnen:Bahns
Areas
Logo Design, Branding
Year
2019
Process
As part of the realignment, a comprehensive rebranding was carried out. First, we developed a stylescape that illustrated the color design and the design of the new corporate identity. We placed particular emphasis on a fresh, modern color palette and a clear typography that reflects the creative and professional character of the company. At the same time, the website was restructured to optimally present the new business areas and to emphasize the artisanal expertise of the company.
Stylescape: The newly developed Stylescape illustrates the fresh color scheme and modern design that highlight the creative and professional approach of the company. The clear typography and harmonious imagery reflect the reorientation.
Challenges
The challenge was to find a balance between the proven tradition and the modern orientation of the company. The rebranding should not only maintain the longstanding reputation of Fahnen:Bahns but also clearly showcase the new direction set by Paul Hamm. In doing so, we had to ensure that the new identity appears creative and fresh without losing the professional standards of the company. It was necessary to integrate the new business field seamlessly into the existing structure.
New logo of Werbemanufaktur Hamm: The new, modern logo of Werbemanufaktur Hamm presents itself in a clear and elegant design that emphasizes the craftsmanship and creative expertise of the company.
Results
Through the rebranding and redesign of the website, the advertising factory Hamm was able to present itself as a future-oriented company that preserves its artisanal tradition while simultaneously offering innovative services. The new corporate identity and fresh design have strengthened the brand image and optimally positioned the company for future growth. The new visual communication appeals to both existing customers and new target groups, emphasizing the connection between tradition and modernity.
Window signage with new logo: The stylish window signage featuring the new logo of Werbemanufaktur Hamm showcases the successful implementation of the new corporate design in public spaces. The logo combines artisanal tradition with modern design.
Conclusion
The realignment of Werbemanufaktur Hamm was a successful step to make the brand future-proof. Through the modern design of the corporate identity and the newly structured website, the company was able to clearly communicate both its tradition and its innovative strength. This has not only contributed to strengthening the brand image but has also improved the company's positioning for future market challenges.
