As part of the collaboration with the BIGG Change Conference, the goal was to create a clear and memorable brand identity and to support it with a modern and user‑friendly website.
The BIGG Change Conference, which took place for the first time in 2022, brings together pioneers and experts from the construction industry who are committed to sustainable building. As a partner event of the renowned Greentech Festival, the focus was on establishing the event as a forward-looking platform for sustainable innovations in the construction and real estate sectors and supporting the conference with international reach.
Client
BIGG Change Conference
Areas
Branding, Web Design
Year
2022
Process
The development of the branding and website for BIGG Change was an intense and dynamic project. In close collaboration with the conference team and the organizers of the Greentech Festival, we worked on the visual identity and the communication strategy.
The branding needed to reflect both the innovative and the sustainable commitment of BIGG Change. To ensure that the event attracts attention, we developed an engaging website that highlights both the speakers, partners, and the event itself. It was particularly important to position the conference as a platform for forward-thinking construction innovations and to emphasize the networking potential for participants.
A photo collage of the BIGG Change Conference and exhibition that took place on June 23 and 24, 2022. This event brought together prominent voices from the construction industry and sustainable innovations to discuss the future of green building.
Branding and Web Design
A focus of the project was on developing a clear and modern branding that reflects the themes of sustainability and innovation in the construction sector. The challenge was to create a visual identity that appeals to both the target audience in the construction industry and an international audience within the framework of the Greentech Festival. The website should clearly communicate the values of the BIGG Change Conference while offering intuitive navigation.
The website we developed integrates an event overview, a speaker presentation, and interactive elements that enable participants to learn about the various exhibitions and panels and connect with other participants.
The BIGG Change Conference page layout, which includes all essential elements of the event, from the conference and exhibition to collaboration with the Greentech Festival. This helped to make the user guidance clear and structured.
Challenges
Eine der größten Herausforderungen bestand darin, das Event als eigenständige Marke zu etablieren und gleichzeitig die Verbindung zum bekannten Greentech Festival zu wahren. Da es sich um die erste Ausgabe der BIGG Change Conference handelte, musste das Branding starke Impulse setzen und die Bedeutung des Events für die Nachhaltigkeit in der Bauindustrie hervorheben. Zudem war es wichtig, sowohl internationale als auch nationale Interessengruppen aus der Baubranche anzusprechen und für die Teilnahme zu gewinnen.
Ergebnisse
The BIGG Change Conference 2022 was a great success and positioned itself as a groundbreaking event in the field of sustainable construction. The website we created helped to present the conference clearly and structured, highlighting the most important speakers and partners. The strong visual identity and interactive web presence contributed to establishing the event as a fixed part of the Greentech Festival and raising awareness of sustainable building practices.
Conclusion
The work on the BIGG Change Conference was an exciting and challenging project that allowed us to develop a brand from scratch and create a website that is both functional and aesthetically convincing. The combination of branding, web design, and event communication helped to establish the BIGG Change Conference as an important platform for the exchange on sustainable building in Europe.
